adtech

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in the DOOH industry, key growth metrics and...

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts

The convergence of the two disciplines transcends tech trends and represents a redefinition of how marketing is planned, executed and measured

A unified data layer means a better 360-degree customer view and higher ROIs on marketing spends, say experts

Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...

The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting

Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...

Google’s move could make the AdTech industry more fragmented, noted experts, adding that it was time to address the challenge or develop niche expertise

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

According to a report by HDFC Securities, the group has witnessed exponential growth in the COVID-19 pandemic,...

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID Today, businesses are going...