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Marketing Moments
2020: A peep into TRAI's regulatory manoeuvres

From announcing NTO 2.0 to launching channel selector apps, TRAI had a rather eventful year On 1st January 2020, the....

By Javed Farooqui

Marketing Moments
WhatsApp updates privacy policy

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy....

By Team PITCH

Marketing Moments
Moving from AI to AI: Why it might save marketing

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020....

By Gautam Mehra

Marketing Moments
Yokohama OTR & ATG unveil new combined identity ‘Yokohama Off-Highway...

YOHT today released a new corporate identity, a new corporate logo, that draws on the 100 years plus the legacy....

By Team PITCH

Marketing Moments
TV9 Marathi unveils new look & brand positioning

The revamped identity is in line with the brand's promise of 'Kaalji Tumchi Hith Maharashtrache' (Viewer’s Concern & In the....

By Team PITCH

Marketing Moments
Burger King unveils new minimalistic logo

The new logo will be used on the company’s food packaging, employee uniform and signage Fast-food chain Burger King has....

By Team PITCH

Marketing Moments
52% of B2C customers switch brands when they don't get...

Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
Twitter, Facebook, Instagram block Donald Trump

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe....

By Team PITCH

Marketing Moments
Hindustan Media Ventures invests Rs 54 crore in OYO

The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business....

By Team PITCH