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Ad spends on e-commerce on the rise: Sankalp Mehrotra, Flipkart

Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared....

By Team PITCH

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'Advertisers looking at premium audience targeting and that is an...

At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the....

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'Efficiency and being able to figure out whom you're targeting...

The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023

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'Advertisers are excited about IPL, whether it is on TV...

At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide....

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'According to BARC, news on TV has seen a 6...

At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people....

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It is not about what you tell the consumer but...

The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands,....

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India’s AdEx to see 16% growth in 2023: Pitch Madison...

Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore

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Pitch Madison Advertising Report 2023 to be unveiled today

The report will analyse how and where advertising money was spent in the past year, and project the future of....

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Ad industry to grow over 14% by 2023-end: Dentsu-e4m report

As per the report, digital ad spends are expected to reach 40% share this year

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IPL a 'decacorn' after crossing $10 billion valuation in 2022:...

The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the....

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82% of active internet users have online shopping and research...

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while....

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Changing consumer preferences around online searches

As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research

By Team PITCH

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Nielsen report finds underspending in 50% of media plans jeopardising...

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media....

By Team PITCH