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At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted....
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....
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Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present....
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by....
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of....
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in....
TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says
The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....
Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of....
The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and....
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can....
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Indian sports industry surpasses Rs 14,000 crore in spends
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At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the....
