Tags STORY
Marketing Moments
How far is too far in Shockvertising?

Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line....

By Tanzila Shaikh

Marketing Moments
Poonam Pandey’s death hoax: Good cause with a bad taste?

Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that....

By Tanzila Shaikh