Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in...
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...