Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
After Karan Johar, filmmakers like Farhan Akhtar, Siddharth Roy Kapoor and Vikram Malhotra ready to sell 50 percent stakes of their studios in order to...
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations
The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts
e4m was the first to report that Karan Johar's Dharma Productions is looking for suitors
Dharma Productions has said the decision was taken in order to ‘maintain the cinematic experience for all’
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
The digital ad is for Myntra's End of Reason Sale
The partnership aims to strengthen the influencer marketing portfolio of the agency
This is the first time ever the pair has come on screen in an ad campaign Tata CLiQ, the flagship e-commerce brand of the...
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series Video streaming platform...
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...