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Hit or Miss: The Week in Ads

Hit or Miss: The Week in Ads

  • by Soumya Gawri
  • July 07, 2025

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs


The Pulse-sating Story: ‘If we invest in quality & develop a good product, it will sell’

The Pulse-sating Story: ‘If we invest in quality & develop a good...

  • by Simran Sabherwal
  • May 26, 2025

Rajeev Jain, Sr. Vice President, Corporate Marketing at DS Group, took the stage at Goafest 2025 to share his insights on the power of cultural...


Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?

Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?

  • by Shantanu David
  • March 28, 2025

‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts


Mona Jain joins BrandPulse Global as Chief Growth Officer

Mona Jain joins BrandPulse Global as Chief Growth Officer

  • by Team PITCH
  • January 06, 2025

Mona Jain has over three-and-a-half decades of experience in the media and advertising industry


Saurabh Shukla takes Pulse obsession to crazy levels in new ad for candy brand

Saurabh Shukla takes Pulse obsession to crazy levels in new ad for...

  • by Team PITCH
  • March 01, 2024

Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs


DS Group’s Pulse Candy Launches New CGI Themed Video For Christmas

DS Group’s Pulse Candy Launches New CGI Themed Video For Christmas

  • by Team PITCH
  • December 26, 2023

The video features brand ambassadors Abhishek Banerjee and Saurabh Shukla


Pulse leverages World Compliment Day to praise brands on social media

Pulse leverages World Compliment Day to praise brands on social media

  • by Team PITCH
  • March 01, 2021

The campaign has been conceptualized by FoxyMoron On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to...


Pulse Active Stations to launch 10,000 smart kiosks across the nation in the next 3 years

Pulse Active Stations to launch 10,000 smart kiosks across the nation in...

  • by pitchteam
  • February 25, 2020

Pulse will be offering 10,000 jobs and 8,000 micro-entrepreneurs, apart from creating health awareness in the coming years Pulse Active Stations, a connected network of...


DS Group launches  Pulse Pineapple flavor to extend its popular Pass Pass Pulse range

DS Group launches Pulse Pineapple flavor to extend its popular Pass Pass...

  • by pitchteam
  • November 14, 2017

DS Group has launched ‘Pulse Pineapple’, further expanding its confectionary basket. Pass Pass Pulse, is already a leader in the Hard Boiled candy segment. ‘Pulse...


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    • by Pitch Team
    • September 10, 2025
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    Goodby Silverstein & Partners names ad veteran Sarah Thompson as first CEO

    • by Pitch Team
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    Fashion designer Giorgio Armani no more

    • by Pitch Team
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Marketing Moments

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    • by Pitch Team
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    Antitrust case: Google doesn't need to sell Chrome, Android, rules judge

    • by Pitch Team
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  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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