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Hit or Miss: The Week in Ads

Hit or Miss: The Week in Ads

  • by Soumya Gawri
  • July 07, 2025

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs


Rasha Thadani is the new face of Nykaa Cosmetics

Rasha Thadani is the new face of Nykaa Cosmetics

  • by Team PITCH
  • January 21, 2025

'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad


Sougata Basu appointed VP- Category and Brand Management at Nykaa Fashion

Sougata Basu appointed VP- Category and Brand Management at Nykaa Fashion

  • by Team PITCH
  • December 24, 2024

Prior to this, Sougata Basu was with ace turtle as AVP and Business Head


Nykaa Fashion CEO Nihir Parikh resigns with immediate effect

Nykaa Fashion CEO Nihir Parikh resigns with immediate effect

  • by Team PITCH
  • December 06, 2024

Nihir Parikh, who has been with the company since 2015, has stepped down on account of personal commitments


IMPACT Person of the Year 2023: The nominees

IMPACT Person of the Year 2023: The nominees

  • by Team PITCH
  • October 22, 2024

Here’s everything you need to know about the shortlisted candidates


Why premium beauty in India is in its glow up era

Why premium beauty in India is in its glow up era

  • by Chehneet Kaur
  • September 17, 2024

The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this...


The world is looking at India as the biggest marketplace: Anchit Nayar, Nykaa

The world is looking at India as the biggest marketplace: Anchit Nayar,...

  • by Team PITCH
  • November 06, 2023

The CEO of Nykaa Beauty shared the company’s strategies and the Indian growth story on the sidelines of the preview event for Nykaaland


Nykaa Presents #AddToHeart - A Valentine’s Day Short Film

Nykaa Presents #AddToHeart - A Valentine’s Day Short Film

  • by Team PITCH
  • February 11, 2021

Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart. Going beyond the cliché of chocolates and flowers, this...


Nykaa appoints Shalini Raghavan as CMO

Nykaa appoints Shalini Raghavan as CMO

  • by Ruhail Amin
  • January 13, 2021

Raghavan’s previous stint was with L’Oreal as Chief Marketing Officer Shalini Raghavan, former Chief Marketing Officer L’Oreal...


Nykaa and acid-attack survivor Laxmi Agarwal join hands for #WhatMakesYouBeautiful

Nykaa and acid-attack survivor Laxmi Agarwal join hands for #WhatMakesYouBeautiful

  • by pitchteam
  • January 13, 2020

In the ad, Nykaa and Laxmi challenge the beauty standards women have grown accustomed to all their lives Nykaa has created a campaign called #WhatMakesYouBeautiful...


Katrina Kaif’s Kay Beauty and Nykaa join forces to support #Kare social initiatives

Katrina Kaif’s Kay Beauty and Nykaa join forces to support #Kare social...

  • by pitchteam
  • December 11, 2019

The #Kare initiative will support the efforts of the De’Haat Foundation. Every purchase of Kay Beauty lip product on Nykaa.com will receive a complimentary handcrafted...


Pitch CMO Summit: Panel Discussion on Adopting individualization as a marketing mantra

Pitch CMO Summit: Panel Discussion on Adopting individualization as a marketing mantra

  • by pitchteam
  • March 05, 2019

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...


Starcom wins Nykaa’s media mandate

Starcom wins Nykaa’s media mandate

  • by pitchteam
  • October 29, 2018

Starcom has won the media duties of Nykaa, the Indian multi-brand beauty retailer selling cosmetics and wellness products. The business was won as part of...


Nykaa launches one-of-its-kind ‘WATCH & BUY’ Live streaming

Nykaa launches one-of-its-kind ‘WATCH & BUY’ Live streaming

  • by pitchteam
  • August 13, 2018

Nykaa, India’s leading beauty retailer has set another milestone with the launch of ‘WATCH & BUY’ Live streaming with renowned makeup, skin and...


Encouraging Real Conversations - Nykaa Network

Encouraging Real Conversations - Nykaa Network

  • by pitchteam
  • July 25, 2018

Nykaa, founded in 2012 by Indian entrepreneur Falguni Nayar today offers over 1000 + brands and 1,00,000 + products on its website, app and stores....


Nykaa launches 'Matte to Last Liquid Lipsticks' to celebrate the spirit of contemporary Indian women

Nykaa launches 'Matte to Last Liquid Lipsticks' to celebrate the spirit of...

  • by pitchteam
  • June 12, 2018

India’s leading beauty retailer, Nykaa.com, brings a lovingly crafted tribute to celebrate the spirit of contemporary Indian women, with its latest launch, Matte to Last...


Indian beauty retailer Nykaa.com launches first television campaign

Indian beauty retailer Nykaa.com launches first television campaign

  • by pitchteam
  • February 05, 2018

India’s leading beauty retailer, Nykaa.com, introduced their first ever television campaign, which is a reflection of today’s Indian woman and the changing landscape she thrives...


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