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Marketing heats up for cooling brands as ad spends rise 15-20% ahead of peak summer

Marketing heats up for cooling brands as ad spends rise 15-20% ahead...

  • by Team PITCH
  • March 27, 2025

IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...


Haier teams up with JioHotstar as digital streaming partner for TATA IPL

Haier teams up with JioHotstar as digital streaming partner for TATA IPL

  • by Team PITCH
  • March 25, 2025

This is Haier’s third consecutive year of collaboration with IPL


Haier India launches a humorous ‘Scientist Vs Consumer’ TV campaign

Haier India launches a humorous ‘Scientist Vs Consumer’ TV campaign

  • by Team PITCH
  • April 19, 2021

The TVC tends to highlight how different foods have different temperature requirements enabling one to maximize on the nutrient values of the food Haier, the...


Haier India has announced the launch of its latest TVC

Haier India has announced the launch of its latest TVC

  • by Team PITCH
  • April 15, 2021

With the recurrence of the pandemic this summer, adopting a healthier lifestyle has become a priority for Indians Haier, the global leader in Home Appliances...


Haier India’s new women’s day campaign urges #EqualLiving by celebrating women in our lives every day

Haier India’s new women’s day campaign urges #EqualLiving by celebrating women in...

  • by Team PITCH
  • March 08, 2021

Haier’s new short film aims at debunking gender stereotypes and calls for #EqualLiving  Haier, the global leader in Home Appliances & Consumer Electronics and...


Festive season brings hope to Print media

Festive season brings hope to Print media

  • by Tasmayee Laha Roy
  • December 03, 2020

As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to...


Haier India’s #LightUpAHeart digital film touches a chord with those who miss their office colleagues this Diwali

Haier India’s #LightUpAHeart digital film touches a chord with those who miss...

  • by Team PITCH
  • November 12, 2020

Through this film, Haier restores its motto of ‘Inspired Living’ by showcasing how extending  kindness and sense of belongingness in one’s celebrations can light up...


Consumer durable players hopeful of a ‘happy Diwali’

Consumer durable players hopeful of a ‘happy Diwali’

  • by Simran Sabherwal
  • November 11, 2020

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...


Print media picks up pace in festive season with up to 75% recovery

Print media picks up pace in festive season with up to 75%...

  • by Tasmayee Laha Roy
  • October 30, 2020

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...


Haier India announces exciting offers on products across categories this festive season

Haier India announces exciting offers on products across categories this festive season

  • by Team PITCH
  • October 23, 2020

Haier is offering flat 10 percent cashback and extended warranty on select models along with zero percent finance options Haier, a leader in...


MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE

MARKETING FOR THE ‘NEW NORMAL’: IN-STORE CONVERSATIONS GOING ONLINE

  • by Satish NS
  • May 28, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Satish NS, Senior Vice President, Marketing and Sales, Haier India says that while...


Pitch CMO Summit: Panel Discussion on Adopting individualization as a marketing mantra

Pitch CMO Summit: Panel Discussion on Adopting individualization as a marketing mantra

  • by pitchteam
  • March 05, 2019

At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...


HAIER INDIA UNVEILS TV COMMERCIAL FOR ITS LATEST EASY CONNECT LED TV RANGE

HAIER INDIA UNVEILS TV COMMERCIAL FOR ITS LATEST EASY CONNECT LED TV...

  • by pitchteam
  • October 22, 2018

Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years*,...


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    • by Pitch Team
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    • by Pitch Team
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    • by Pitch Team
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Marketing Moments

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    Anupama Ramaswamy elevated as Havas India MD, Chief Creative Officer

    • by Pitch Team
    • September 03, 2025
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    • by Pitch Team
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    • by Pitch Team
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  • Neha Ahuja elevated to Director, Growth – JAPAC at Spotify

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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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