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Roadstar faces uphill battle to emerge as India’s OOH currency

Roadstar faces uphill battle to emerge as India’s OOH currency

  • by Team PITCH
  • August 21, 2025

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending


CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

CCI doesn’t understand complexity of advertising system: Srinivasan K Swamy

  • by Team PITCH
  • August 19, 2025

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...


‘Exit WhatsApp groups, don’t discuss pricing’: AAAI’s legal advisor to agencies

‘Exit WhatsApp groups, don’t discuss pricing’: AAAI’s legal advisor to agencies

  • by Team PITCH
  • April 02, 2025

An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently


Goafest back in Goa, 2025 edition to be held between May 21 and 23

Goafest back in Goa, 2025 edition to be held between May 21...

  • by Team PITCH
  • March 18, 2025

The festival has onboarded Amazon MX Player as the ‘Title Sponsor’


Prasanth Kumar re-elected President of AAAI

Prasanth Kumar re-elected President of AAAI

  • by Team PITCH
  • October 07, 2024

Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association


Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman

Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman

  • by Kanchan Srivastava
  • August 20, 2024

Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, spoke to e4m on Roadstar’s acceptance as a common currency for the OOH sector and more


AAAI Young Lotus Contest 2024: Ogilvy's Shagun Agarwal and Chaitali Mane win

AAAI Young Lotus Contest 2024: Ogilvy's Shagun Agarwal and Chaitali Mane win

  • by Team PITCH
  • February 28, 2024

The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability


Prasanth Kumar re-elected President of AAAI

Prasanth Kumar re-elected President of AAAI

  • by Team PITCH
  • December 04, 2023

Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24


This is the best time to invest in India: Rajan Anandan

This is the best time to invest in India: Rajan Anandan

  • by Team PITCH
  • May 26, 2023

Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023


Goafest: ZEEL is Broadcaster of Year, Mindshare is Mobile & Technology Agency of the Year

Goafest: ZEEL is Broadcaster of Year, Mindshare is Mobile & Technology Agency...

  • by Team PITCH
  • May 26, 2023

Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...


Goafest 2023: ABP wins 'Publisher of the Year'

Goafest 2023: ABP wins 'Publisher of the Year'

  • by Team PITCH
  • May 25, 2023

The group won Gold for the entry titled 'Centenary Campaign'


‘It’s not man vs machine, it is man with machine’

‘It’s not man vs machine, it is man with machine’

  • by Team PITCH
  • May 25, 2023

On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas


‘No more brand love, consumers shifting preferences’

‘No more brand love, consumers shifting preferences’

  • by Team PITCH
  • May 25, 2023

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices


Goafest 2023 Day 1: EssenceMediacom is Media Agency of the Year, Mindshare wins 6 gold

Goafest 2023 Day 1: EssenceMediacom is Media Agency of the Year, Mindshare...

  • by Team PITCH
  • May 25, 2023

EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold


Trending

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    Raktim Das takes charge at ZMCL as new CEO

    • by Pitch Team
    • October 24, 2025
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    Karan Abhishek Singh quits as CEO of ZMCL

    • by Pitch Team
    • October 24, 2025
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    Rahul Supare takes over as National Head – Revenue at NDTV Marathi

    • by Pitch Team
    • October 24, 2025
  • Karthik Narain joins Google Cloud as Chief Product and Business Officer

    Karthik Narain joins Google Cloud as Chief Product and Business Officer

    • by Pitch Team
    • October 23, 2025
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Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    • by Pitch Team
    • October 15, 2025
  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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