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Marketing Moments
Advertising is the lifeblood of FMCG industry: Sudhir Sitapati

Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies....

By Sonam Saini

Marketing Moments
Best ads of the fortnight: Licious rings in an early...

Most creative spots we saw between December 1 and 15

By Team PITCH

Marketing Moments
BoAt announces Vivek Gambhir as Chief Executive Officer

Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Godrej Protekt assures that it will protect your family just...

Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health....

By Team PITCH

Marketing Moments
Godrej Expert unveils digital film for its new Godrej Expert...

The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the....

By Team PITCH

Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

Marketing Moments
Nisaba Godrej to be Godrej Consumer Products MD & CEO...

Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer....

By pitchteam

FEATURED
We assess celebrity associations with a purpose-driven approach: Sunil Kataria

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....

By Christina Moniz