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Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....
The biggest incentive for marketers to be on these platforms is growing....
Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT....
