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Marketing Moments
MIB to frame overarching statute for self-regulation by OTT, digital...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues....

By Team PITCH

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Affluent, younger & female audiences more engaged with OTT audio:...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH

Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH

Marketing Moments
'MX Player has been growing significantly month-on-month when it comes...

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything....

By Tasmayee Laha Roy