Urban Company launches UC Safe Salon campaign - Aims to serve 2 Lakh customers in June
Urban Company, India and the UAE’s largest home services platform, today unveiled its UC Safe Salon campaign. The campaign encourages women to try Urban Company salon services while reassuring that it is the most hygienic salon for all their essential needs in the post COVID world.
During the lockdown, Urban Company had put in place a waitlist program and got a response from over 1 lakh women who were keen to book UC Salon services post the lockdown.
The UC Safe Salon campaign will be kickstarted with a TVC featuring TV veterans Neena Kulkarni and Shweta Tiwari who have themselves availed UC services and want to spread the message why Urban Company is the safest salon at home option. Various other influencers are also joining the campaign on digital to spread awareness about the company’s reopening of services and new techniques.
Urban Company is taking the following safety measures as they deliver salon at home services:
Commenting on the campaign, Rahul Deorah, VP Marketing, Urban Company, said, “We are happy to announce the launch of UC Safe Salon campaign where we assure consumers of the safety and hygiene standards of our salon services. The last 2 months, we have been revising and retraining our beauticians on the new techniques of certain services that traditionally required high contact, such as threading and waxing. We expect 2 Lakh customers to book UC Salon at home for women services and look forward to a positive response from them.”
https://youtu.be/YJQWBBKitY4
Tags : latest-stories gayatrishrikhande Urban Company UC Safe Salon