e4m OOH Conference 2024 to be held today in Mumbai
The exchange4media is thrilled to announce the fifth edition of the e4m OOH Conference on May 8 in Mumbai. The one-of-its-kind conference will see the coming together of industry luminaries, experts and distinguished leaders from the OOH ecosystem who will share insights on a wide range of topics. The agenda of the e4m OOH Conference 2024 is power-packed with keynote sessions, fireside chats and insightful panel discussions by seasoned experts on the latest trends in the OOH sphere, evolving out-of-home advertising strategies, growth of the OOH ecosystem and more.
Outdoor advertising is a powerful strategy of a mass-market medium that may be used for branding, conveying broad messages, supporting campaigns, etc. It can help the brand reach countless potential customers every day as it captures attention and raises brand awareness effectively. Due to the dual advantages of outdoor advertising like size benefit and mass outreach, it has a significant impact compared to other kinds of advertising. Today, out-of-home medium offers new technologies and formats along with creativity and innovation to help advertisers and their agencies to cater to the right audience.
The conference will be followed by the 13th edition of e4m NEONS OOH Awards to honour creative excellence in out-of-home advertising design & innovation. The jury meet for the NEONS OOH Awards 2024 was held on April 24. This year, the jury was chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited. The other jury members are some of the prominent names from the media world including industry leaders and seasoned professionals. The prestigious awards recognise and celebrate exceptional work across 8 prime categories which are further divided into various sub-categories.
The Presenting Partner of the e4m OOH Conference 2024 is Lemma while for the e4m NEONS OOH Awards, Roshan Space is the Gold Partner and the Co-Patner is Alakh Advertising.