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  • Manju Yagnik, Vice-Chairman, Nahar Group

    An Ad Icon: The Amul Girl

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    When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did anyone realise that this cute…

  • Marketing the Cause

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    Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs….

  • ADD AN AGENCY

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    In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The…

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