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  • Sharp air: Now premium air-purifiers

    Comments Off on Sharp air: Now premium air-purifiers 417

    Sharp, the manufacturers of electronics durables – television sets, music systems copier, fax machines, printers, microwaves, washing machines etc, has forayed into electronic indoor air-treatment…

  • Reporter’s Diary: Journey of a nocturnal bird

    Comments Off on Reporter’s Diary: Journey of a nocturnal bird 175

    From the price of gold touching a record high to O&M winning Gold at various awards, from in-depth analysis of the Budget to the creative…

  • Why do auto brands top social media listings?

    Comments Off on Why do auto brands top social media listings? 693

    Experts predict that India will witness 2.4 crore more cars on the roads this year. As the demand for automobiles soars at a steady rate,…

  • Adobe helps marketers engage with App users for data-driven marketing

    Comments Off on Adobe helps marketers engage with App users for data-driven marketing 776

    Adobe has launched new data-driven marketing capabilities in Adobe Marketing Cloud that deliver highly personalized mobile experiences. Intelligent Location Marketing features enable companies to engage…

  • International Discounts Day

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    Brands and celebrating women March 8 is a good day to be a woman. Bakeries give away cake to every female customer, retailers have day-long…

  • 7UP goes for a new packaging, positioning

    Comments Off on 7UP goes for a new packaging, positioning 77

    Having failed to make an impression with ‘Gussa Hatao, Chill Machao’, PepsiCo’s lemon flavoured drink, 7UP and sub-brand Nimbooz has got a new positioning –…

  • Marketing Innovators: When innovating makes business sense

    Comments Off on Marketing Innovators: When innovating makes business sense 123

    The term innovation simply connotes something “new” or “different” making the consumer say, “hey, how about that”. How often is innovation carried out in the…

  • Awards for digging the ‘untapped gold mine’

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    The bottom of the pyramid is an untapped goldmine as per CK Prahlad. The category is difficult to understand as there have always been challenges…

  • Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle

    Comments Off on Amitabh Bachchan to promote ‘Gold Star’ cookies from Parle 137

    Parle Products, has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies. The recently launched cookies are the company’s latest…

  • Reebok moving on from sports to fitness: Steve McPherson

    Comments Off on Reebok moving on from sports to fitness: Steve McPherson 290

    Mired in controversies following an unearthing of alleged scams at the top-management level, Reebok India has had a stressful year. Trying to regroup itself, the…

  • Kumbh Mela 2013: Of Pilgrims, Products, Promotion and Persuasion

    Comments Off on Kumbh Mela 2013: Of Pilgrims, Products, Promotion and Persuasion 57

    One of the world’s largest religious gatherings with over 80 million people in attendance this year, the Allahabad Maha Kumbh mela is a dazzling spectacle…

  • Will the conservative, Indian ad industry change at last?

    Comments Off on Will the conservative, Indian ad industry change at last? 447

    The way in which advertising is planned and operated changes very little over time. For instance, advertising budgets have always been determined by the clients…

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