In a year packed with achievements and setbacks, Google remained 'the beating heart of the internet', with strides in AI, Search YouTube and Cloud
ChatGPT's ability to understand and mimic human conversation made it an invaluable asset in creating personalised experiences for consumers, ultimately boosting brand loyalty and customer...
This year, the industry saw big creative collaborations with tech, namely GenAI, AR and VR, leaving a deep impact on customer engagement, say our creative...
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year For me, the biggest...
As the year draws to a close, we take a look at the key events of the broadcast industry from NTO 2.0 to the TRP...
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry Amidst the...