wpl

The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives

United Breweries brand ties up with BCCI as Women’s Premier League continues to grow nationwide

The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process

After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...

SBI, Tata Motors, Tata Capital, AMFI, Kajaria Ceramics, Himalaya No. 1 Facewash and Amul are some of the sponsors who have been onboarded for the...

This is the second consecutive year of Sintex’s association with WPL

As per reports, the Women's Premier League has been scheduled between February 7 and March 2

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand...

Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about the shift in the marketing message, expanding reach through women's sports, promoting empowerment...

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...

The multi-year partnerships spans for four seasons of the Women's Premier League

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

WPL has broken the inaugural auction record of Men's IPL in 2008, tweeted Shah