Pitchonnet Magazine

Far from obsolete: The economics of why TV still works

by Team PITCH
May 14, 2025

According to a recent report from MIB & EY’s released at the WAVES Summit, television retains a staggering reach of over 800 million viewers—a number...

Our promise to our consumers is infinite possibilities: Sushant Sreeram, JioStar CMO

by Team PITCH
May 06, 2025

Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang

Ashish Sehgal advocates single TV rating currency

by Chehneet Kaur
May 06, 2025

Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC

India continues to be an exciting Pay TV market and will be...

by Team PITCH
May 05, 2025

On Day 3 of the WAVES Summit 2025, Uday Shankar, Vice Chairman of JioStar, laid out a compelling vision for the Indian M&E sector

'90% of India appreciates voice and vernacular in the way brands speak...

by Team PITCH
May 02, 2025

Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit

AI can deeply augment human creativity: Mark Read

by Team PITCH
May 02, 2025

WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry

Mukesh Ambani: Content, demography & tech give India edge to lead global...

by Team PITCH
May 02, 2025

Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global

We are entering an era where creators are companies, ideas are capital:...

by Team PITCH
May 02, 2025

Speaking at the WAVES summit, Adobe CEO Shantanu Narayen shared a four-fold strategy to build AI-powered frameworks

750 creators set for WAVES despite security jitters

by Shalinee Mishra
April 24, 2025

Following the recent terror attack in Pahalgam, some creators are worried the summit might be postponed once again, but there is no official statement yet...

WAVES 2025: How India is leveling up its gaming creator economy

by Shalinee Mishra
April 23, 2025

The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines

$44B by 2028: India’s M&E growth draws global giants to WAVES. A...

by Team PITCH
April 22, 2025

India is set to host a powerhouse gathering of global media leaders, including Netflix Co-CEO Ted Sarandos, Instagram Head Adam Mosseri and YouTube CEO Neal...

Shape of the media world is changing & we need to respond...

by Team PITCH
April 21, 2025

MIB minister Ashwini Vaishnaw interacted with national as well as regional news media ahead of the Waves summit

Can govt-run WAVES compete with private streaming giants?

by Kanchan Srivastava
April 15, 2025

Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...

WAVES Summit to shape media & broadcasting future: Prasar Bharati CEO Gaurav...

by Team PITCH
March 28, 2025

In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...

Prasar Bharati to call for bids for D2M model testing

by Team PITCH
March 28, 2025

As per reports, Gaurav Dwivedi, CEO of Prasar Bharati, has said that the pubcaster will be inviting bids from tech companies within a year

PM Modi to attend WAVES summit in May; to meet CEOs

by Team PITCH
March 27, 2025

The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit

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