Social media lights up as an AI-altered photo of President Maduro wearing Nike shoes ignites conversation around brands, politics and digital manipulation
From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.
From remixable scenes to meme-driven discovery, film marketing is quietly being rewritten
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Orientbell Tiles - a reputed name amongst the tile manufacturers of the country have launched the new Anti-Viral tiles. These tiles are the only tiles...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today released key findings from the fifth edition of...
At a time when the world’s leading brands are investing in digital technology to bolster business results, some traditionally offline industries like real...