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Marketing Moments
Elara Capital predicts moderation in decline of TV ad revenue

The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to....

By Team PITCH

Marketing Moments
Pay TV homes on the decline: Will CTV run the...

Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is....

By Aditi Gupta

Marketing Moments
TV neither dead nor going to die: Anil Kumar Lahoti

TRAI Chairman Anil Kumar Lahoti, in a fireside chat with Tata Play CEO Harit Nagpal, said mobile is not replacing....

By Sonam Saini

Marketing Moments
Disney Star-Viacom18 merger's next crucial step: Adherence to legal process

Reliance Industries and The Walt Disney Company said the media undertaking of Viacom18 will be merged into Star India Private....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
What brought Zee and Sony together in 2021

The merger of ZEEL and SPNI was intended to create business synergies and position the new company to meet expanding....

By Sonam Saini

Marketing Moments
As D-Day approaches, will Sony and Zee give the merger...

Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively....

By Naziya Alvi Rahman

Marketing Moments
Can Zee take legal course if Sony pulls the plug...

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee....

By Aditi Gupta

Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
Are two months enough to finalise the mega Reliance-Disney India...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due....

By Aditi Gupta