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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention in the world of brands
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s leading hair colour brand by...
The line-up features some of Shah Rukh Khan’s movies from the 1990s Sony MAX2 is presenting its fans with an opportunity to celebrate Shah Rukh...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...