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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....
Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....
Launches a new campaign that aims to motivate and instill SRK-like confidence in millions of consumers’ lives Streax, India’s....
The line-up features some of Shah Rukh Khan’s movies from the 1990s Sony MAX2 is presenting its fans with an....
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the....
