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This year, our ad spends will grow inline with our top-line: Rathin Lahiri

This year, our ad spends will grow inline with our top-line: Rathin...

  • by Simran Sabherwal
  • July 01, 2025

Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more


Cannes Contenders: Dentsu’s entries for the coveted Lions

Cannes Contenders: Dentsu’s entries for the coveted Lions

  • by Team PITCH
  • June 11, 2025

Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs


JioCinema signs 6 sponsors for IPL 2024

JioCinema signs 6 sponsors for IPL 2024

  • by Sonam Saini
  • March 13, 2024

HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...


SBI Securities cheers for women embarking on their investment journey

SBI Securities cheers for women embarking on their investment journey

  • by Team PITCH
  • March 04, 2024

The Women's Day campaign has been created by SBI's in-house creative team


BCCI announces SBI Life as Official Partner for domestic & international season 2023-26

BCCI announces SBI Life as Official Partner for domestic & international season...

  • by Team PITCH
  • September 21, 2023

The partnership will begin with the three-match ODI series against Australia starting September 22, 2023


SBI General Insurance Fosters Inclusion with #BringingWomenBackToWork

SBI General Insurance Fosters Inclusion with #BringingWomenBackToWork

  • by Team PITCH
  • March 05, 2021

This initiative is a step to encourage and hire women looking to rebuild and resume their careers after a break SBI General Insurance, one of...


SBI Launches 2nd Edition of YONO Super Saving Days

SBI Launches 2nd Edition of YONO Super Saving Days

  • by Team PITCH
  • March 03, 2021

The 2nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th State Bank of India (SBI),...


SBI General Insurance rolls out the third edition of #SaveTax, a save tax rap video campaign

SBI General Insurance rolls out the third edition of #SaveTax, a save...

  • by Team PITCH
  • February 02, 2021

Campaign video features SBIG employees to resonate and connect with the audience SBI General Insurance, a leading general insurance company in India, has recently...


SBI General Insurance partners with IntrCity RailYatri to provide domestic travel insurance to bus travelers

SBI General Insurance partners with IntrCity RailYatri to provide domestic travel insurance...

  • by Team PITCH
  • December 15, 2020

SBI General Insurance has partnered with IntrCity RailYatri, a multi-modal intercity mobility platform, to provide Domestic Travel Insurance to customers opting to travel/commute through IntrCity...


BC Web Wise wins social media mandate of SBI Card

BC Web Wise wins social media mandate of SBI Card

  • by Team PITCH
  • December 14, 2020

The account will be handled from BC Web Wise’s Gurgaon office Digital marketing company BC Web Wise has bagged the social AoR mandate for SBI...


SBI Card inspires people to celebrate #ApnepanWaaliDiwali

SBI Card inspires people to celebrate #ApnepanWaaliDiwali

  • by Team PITCH
  • October 27, 2020

Emphasizes the message "Iss Diwali, sirf tohfe hee nahin, apnepan ka ehsaas bhi deejiye" SBI Card announced the launch of its...


Adapt and Evolve During And Post Covid-19

Adapt and Evolve During And Post Covid-19

  • by Shefali Khalsa
  • May 13, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance says ...


‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

  • by pitchteam
  • September 19, 2019

The new brand film from WROGN, the lifestyle menswear fashion brand curated by Virat Kohli, has the daring tough cricketer inviting the youth to join...


SBI Life Insurance along with Women's Cancer Initiative - TATA Memorial Hospital launches “Thanks a Dot”, a breast cancer awareness campaign

SBI Life Insurance along with Women's Cancer Initiative - TATA Memorial Hospital...

  • by pitchteam
  • March 27, 2019

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by...


SBI Life Insurance launches the First Ever Programmatic Digital OOH Campaign in India with WATConsult

SBI Life Insurance launches the First Ever Programmatic Digital OOH Campaign in...

  • by pitchteam
  • January 09, 2019

SBI Life Insurance, one of the most trusted private life insurers in the country, launched the first ever programmatic digital out-of-home (OOH) campaign in India....


SBI Life Insurance taps into the social beverage of India, extends the ‘Main se Hum’ brand campaign on ground

SBI Life Insurance taps into the social beverage of India, extends the...

  • by pitchteam
  • November 14, 2018

SBI Life Insurance, a leading private life insurance company in India, has collaborated with advertising start-up, CupShup, known for its popular technique of converting...


“Customer centricity is core to SBI Card’s operations”- Hardayal Prasad, CEO, SBI Card

“Customer centricity is core to SBI Card’s operations”- Hardayal Prasad, CEO, SBI...

  • by Smriti Mishra
  • November 05, 2018

The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by Market and Market, it is...


SBI launches YONO Shopping Festival; offering customers up to 40% discount

SBI launches YONO Shopping Festival; offering customers up to 40% discount

  • by pitchteam
  • October 15, 2018

YSF to provide best-in-class discounts upto 40% from top 14 e-commerce merchants in electronics, fashion, home furnishing, gifting, jewellery, accessories and travel space...


WATConsult and SBI Life Insurance launched an engaging mobile banner campaign enabling users to take a healthy step in life

WATConsult and SBI Life Insurance launched an engaging mobile banner campaign enabling...

  • by pitchteam
  • June 25, 2018

Amidst the busy schedule, we generally forget to take care of our health which indeed leads to a lot of health hazards at...


Vivo Announces its E-Store Carnival

Vivo Announces its E-Store Carnival

  • by pitchteam
  • May 16, 2018

   Exclusive offers, discounts and cashback deals on a range of smartphones from May 16th to 18th 2018 Vivo,...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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