Tags STORY
Marketing Moments
This IPL, advertisers bat for gamification to chase attention and...

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core....

By Shantanu David

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
‘To ensure brand safety, hold customer’s trust and be credible...

At the e4m-BBC World News webinar, industry experts dived into how advertisers....

By Team PITCH

Marketing Moments
Going digital is vital not only for recovery but also...

Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with....

By Rubeena Singh

Marketing Moments
iProspect India wins global mandate of VFS Global

DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India,....

By pitchteam

Marketing Moments
iProspect India to handle digital duties for Livpure

iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand....

By pitchteam