NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...