Tags STORY
Marketing Moments
Why is the industry divided on resuming IRS?

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....

By Chehneet Kaur

Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini

Marketing Moments
Movies, banking, pandemic & Sushant Singh Rajput among most-read topics...

In India, readers read up on the news stories impacting them locally, according to Taboola Readership Study insights Taboola today....

By Team PITCH