As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
The appointment follows a competitive multi-agency pitch
Tata Motors adjudged ‘Brand of The Year’ with 31 metals across categories
The campaign features an interactive experience where users can change the car’s colours using their TV remotes
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He was earlier Sr. Director - Marketing Sciences
The account will be serviced from the agency’s Mumbai office
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The account size is estimated to be Rs 350-400 crore
Singh was earlier PHD India’s Strategy Lead
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