outdoor

Mukesh Sharma was previously Business Head at Mid-Day Infomedia

Campaigns from agencies like Ogilvy, FCB India, Talented, Tribes Communication, and FCB Kinnect have contributed to the impressive 13-shortlist tally, showcasing clever outdoor execution

Yagnik, CEO of MOMS Outdoor Media Solutions, took centre stage with a compelling keynote that transformed the audience’s perception of OOH advertising at the e4m...

The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique...

While the outdoor industry did bounce back this year, it had its fair share of hurdles and introspections due to the Mumbai hoarding crash and...

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits...

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to before inspections are carried out...

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove oversized and unauthorised hoardings erected...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence Vasrha on Monday

Third party insurance and QR codes with agency details on hoardings to be mandatory. Also, stringent rules for DOOH

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts

After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of OOH in non-metro

Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday

The campaign covered 21 markets over three weeks

The Chief Executive Officer of MOMS Outdoor Media Solutions spoke to e4m about the OOH industry’s growth rate, emerging markets, the advertisers’ perspective and more

As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Industry players have been unanimous that integration with mobile and social media and location-based targeting were the highlights of the year

Sectors like Automobile, Consumer Durables, Real Estate, E-commerce have been big on OOH advertising this World Cup season, irrespective of the association with the tournament,...

In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above ground level, an order which...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year The OOH industry has had...

Experts say that OTT has still retained its love for the billboard medium and brands are gradually returning to...

OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year...

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...

The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more Times OOH has acquired the exclusive media rights on Chennai’s Central and Southern...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic, OOH media was grounded for...

Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process Festive...

Under the campaign, the agency put up cameras, disguised as Maa Durga’s #ThirdEye, to watch over the crowd

The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...

Bhandari will be taking ‘a sabbatical due to personal exigencies’ Naresh Bhandari, Chief Operating Officer, OMI, Laqshya Media Group, has put down his papers. His...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The cornonavirus pandemic has accelerated the...

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven The sky is the...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends...