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Marketing Moments
Why have some OOH owners not signed the MGCM licence...

Some OOH owners shared that they are now appealing for an extension....

By Noel D'souza

Marketing Moments
Will DGCA increasing flights finally give wings to airport branding?

The increase in flights is expected to bring more opportunities for brands....

By Noel D'souza

Marketing Moments
Covid puts DOOH in the spotlight: How can brands make...

DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....

By Noel D'souza

Marketing Moments
Relief for Mumbai OOH as MCGM waives licence fees up...

The corporation has also passed a verdict that states there will be no composition charge levied on Mumbai OOH owners....

By Noel D'souza

Marketing Moments
Brands get a chance to prefix names to station names...

The brand that wins the bid will gain rights to 100 square meters of ad space at the concourse, platform....

By Noel D'souza

Marketing Moments
91% happy to be investing in OOH at present: Posterscope...

Posterscope’s OOH Mobility report has recorded a 12% mobility rate compared to the pre-COVID environment and showcases that ? of....

By Team PITCH

Marketing Moments
Is DOOH the way forward for Transit Media?

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more....

By Noel D'souza

Marketing Moments
Mumbai OOH owners not happy with Western Railway’s licence fee...

As per the proposal put forth recently, Western Railway has offered to....

By Team PITCH

Marketing Moments
DMRC invites bids for advertising rights on Line 8

The document issued by DMRC states that wrapping of Line 8 trains will be subject to a maximum of 10%....

By Noel D'souza

Marketing Moments
Return of FMCG, OTT and real estate brands brings back...

Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories....

By Noel D'souza