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Marketing Moments
How did Gaana & MX Player go off pitch despite...

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been....

By Kanchan Srivastava

Marketing Moments
MX Player looking for funds now?

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

By Team PITCH

On The Move
MX Player’s Manish V Dhanwani joins ShemarooMe

Dhanwani will be leading the D2C business at ShemarooMe

By Team PITCH

Marketing Moments
Amazon-MX Player deal may not sail through

Sources say that the deal may be called off because of issues in due diligence

By Team PITCH

Marketing Moments
MX Player joins hands with BMW Motorrad, Castrol Power1 Ultimate...

All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player....

By Team PITCH

Marketing Moments
Abhishek Joshi elevated as Business Head - SVOD, MX Player

Joshi has been with MX Player since October 2018 as Head of Marketing & Business Partnerships MX Player has elevated....

By Team PITCH

Marketing Moments
MX Player, AXE and Mindshare partner to release an interactive...

MX Player becomes the first homegrown platform to introduce interactive narratives as a product innovation Reinventing branded content initiatives and....

By Team PITCH

Marketing Moments
Will the OTT-OOH bond prevail even post Unlock?

Experts say that OTT has still retained its love for the billboard medium and....

By Noel D'souza

Marketing Moments
We are the largest OTT player in India today: Karan...

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how....

By Neeta Nair

Marketing Moments
'Can strike right balance if MIB doesn't overregulate & OTTs...

Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government....

By Javed Farooqui