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Scan, Snap, Share: How snack brands are turning packaging into social content machines

Scan, Snap, Share: How snack brands are turning packaging into social content...

  • by Team PITCH
  • July 09, 2025

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways


WhatsApp’s musical status: A quiet play for India’s most intimate ad space

WhatsApp’s musical status: A quiet play for India’s most intimate ad space

  • by Shantanu David
  • May 09, 2025

WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or...


Sony Music Publishing renews global deal with Tips Music

Sony Music Publishing renews global deal with Tips Music

  • by Team PITCH
  • March 04, 2025

The expanded multi-year agreement grants SMP extended rights to Tips Music's catalogue, which features over 32,000 tracks across 24 languages


Coldplay Streaming: How brands hit the right note

Coldplay Streaming: How brands hit the right note

  • by Soumya Gawri
  • January 27, 2025

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...


Brands go bold and humorous at Diljit Dosanjh’s concert

Brands go bold and humorous at Diljit Dosanjh’s concert

  • by Team PITCH
  • October 29, 2024

Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge to connect with audiences, say experts


Radio City’s YoY revenue up 4.5%

Radio City’s YoY revenue up 4.5%

  • by Team PITCH
  • October 25, 2024

Revenue from operations in Q2FY25 stood at Rs 54.82 crore


Nobody said it was easy! Coldplay tickets sell out, fans turn to memes to cope

Nobody said it was easy! Coldplay tickets sell out, fans turn to...

  • by Team PITCH
  • September 23, 2024

The tedious process of securing tickets on BookMyShow have left fans high and dry with many complaining about the erratic booking system


Pune Music Festival relocated to Blue Ridge

Pune Music Festival relocated to Blue Ridge

  • by Team PITCH
  • March 01, 2024

Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club


Mansion House Flandy Introduces the 'Welcome the Now' Campaign

Mansion House Flandy Introduces the 'Welcome the Now' Campaign

  • by Team PITCH
  • December 08, 2023

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations


Hungama Music brings Dolby Atmos to Music Streaming in India

Hungama Music brings Dolby Atmos to Music Streaming in India

  • by Team PITCH
  • March 24, 2021

Becomes the first music streaming service in India to support Dolby Atmos Music Hungama Music, one of the leading music streaming services in India, and...


Warner Music signs deal with Sky Digital India

Warner Music signs deal with Sky Digital India

  • by Team PITCH
  • January 20, 2021

The deal will see Warner Music India help to grow Sky Digital’s market share in India Warner Music India has struck an exclusive...


Music genre sees 2.8 times rise in ad volumes in Q4’20 compared to Q2’20: TAM AdEx

Music genre sees 2.8 times rise in ad volumes in Q4’20 compared...

  • by Team PITCH
  • January 12, 2021

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...


Eros STX appoints Rajitta Hemwaani as biz head (music)

Eros STX appoints Rajitta Hemwaani as biz head (music)

  • by Team PITCH
  • January 05, 2021

The company has also renamed its music app as Eros Now Music Eros STX Global Corporation has renamed Eros Music as Eros Now Music and...


Tips inks global deal with Facebook

Tips inks global deal with Facebook

  • by Team PITCH
  • December 29, 2020

With the move, Facebook and Instagram users will be able to add Tips’s music catalogue to their posts and stories Tips music signs another global...


Marketers flock to audio OTT as commute resumes post lockdown

Marketers flock to audio OTT as commute resumes post lockdown

  • by Tasmayee Laha Roy
  • December 17, 2020

The biggest incentive for marketers to be on these platforms is growing access and reach. In October,...


30 million adults tuned into audio OTT in October 2020: Kantar -VTION report

30 million adults tuned into audio OTT in October 2020: Kantar -VTION...

  • by Team PITCH
  • December 02, 2020

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and leisure. The commuting traffic mostly...


Short series app Rizzle strikes partnership with Sony Music Entertainment

Short series app Rizzle strikes partnership with Sony Music Entertainment

  • by Team PITCH
  • November 12, 2020

This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short series app Rizzle has announced...


Q3 2020: Spotify clocks 320 million monthly active users; revenue up 19%

Q3 2020: Spotify clocks 320 million monthly active users; revenue up 19%

  • by Team PITCH
  • October 29, 2020

Ad-supported revenue of the music platform stood at €185 million Music streaming giant Spotify has announced its Q3 2020 results. The music platform’s total revenue...


Edtech major upGrad and Big Bang Music comes together to launch ‘#AageKiSoch’, an anthem to encourage Young India to be productive in the time of lockdown

Edtech major upGrad and Big Bang Music comes together to launch ‘#AageKiSoch’,...

  • by pitchteam
  • April 13, 2020

Bringing together a star-studded line-up of artists including Radhika Apte, Vikrant Massey, Aparshakti Khurana among other talent across different art forms, the song aims...


UNIVERSAL MUSIC GROUP ANNOUNCES STRATEGIC APPOINTMENTS TO DRIVE EXPANSION WITHIN INDIA AND SOUTH ASIA

UNIVERSAL MUSIC GROUP ANNOUNCES STRATEGIC APPOINTMENTS TO DRIVE EXPANSION WITHIN INDIA AND...

  • by pitchteam
  • February 27, 2020

Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...


Supermoon Again! Singer-songwriter Prateek Kuhad to leave a cold/mess this winter

Supermoon Again! Singer-songwriter Prateek Kuhad to leave a cold/mess this winter

  • by pitchteam
  • September 04, 2019

11-city tour will be hosted under Supermoon Music, a Zee Live IP  As if setting an attendance record for a comic...


Amazon Prime Music launches innovative voice controls powered by Alexa to further enhance Prime members’ music listening experience

Amazon Prime Music launches innovative voice controls powered by Alexa to further...

  • by pitchteam
  • August 29, 2018

~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...


THE STORY OF A MUSIC STAR WHO IS ALSO A MUSICPRENEUR!

THE STORY OF A MUSIC STAR WHO IS ALSO A MUSICPRENEUR!

  • by pitchteam
  • June 13, 2018

The name says it all, Singer Badshah has turned out to be the King of the Indian music industry. His chartbusters over the past few...


JOIN MUSIC INC - MEET BADSHAH | ANUPAMA CHOPRA | BHUSHAN KUMAR | RAJ NAYAK AND MORE

JOIN MUSIC INC - MEET BADSHAH | ANUPAMA CHOPRA | BHUSHAN KUMAR...

  • by pitchteam
  • June 11, 2018

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...


Disney's Aladdin - The Spectacular Broadway-Style Musical To Light Up The Indian Stage With BookMyShow

Disney's Aladdin - The Spectacular Broadway-Style Musical To Light Up The Indian...

  • by pitchteam
  • February 28, 2018

Produced by BookMyShow, the musical will premiere at Mumbai's NCPA in April 2018 PayPal to be the preferred payments partner for Disney's Aladdin The...


Kshitij | IIT Kharagpur | 19th-21st January 2018

Kshitij | IIT Kharagpur | 19th-21st January 2018

  • by pitchteam
  • January 08, 2018

KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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