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Marketing Moments
TV growth shrinks in 2022, gaming & digital continue to...

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....

By Kanchan Srivastava

Marketing Moments
Include distributor bouquet pricing autonomy issue in consultation paper: MIB...

The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets

By Team PITCH

Marketing Moments
MIB mulling introduction of OTT, DTH regulation bill

The bill is likely to be addressed after next year's general elections

By Team PITCH

Marketing Moments
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

Marketing Moments
NBDA expects swift action from BARC on I&B raw data...

Asks ratings body why it didn’t proactively disclose the MIB order

By Team PITCH

Marketing Moments
Amazon Prime Video's 'Tandav' drops 2 scenes that stirred controversy

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character....

By Team PITCH

Marketing Moments
MIB to frame overarching statute for self-regulation by OTT, digital...

According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues....

By Team PITCH

Marketing Moments
2020: MIB’s regulatory interventions & their impact on media

Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%,....

By Javed Farooqui

Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
MIB directs TV channels to comply with ASCI guidelines on...

All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB)....

By Team PITCH