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Marketing Moments
Marico’s Saffola Soya Celebrates Poila Boishakh with an Interactive Activation

The activation provides a first-hand experience of India’s softest and tastiest soya

By Team PITCH

Marketing Moments
FMCG: AdEx not as fast moving as revenue?

Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....

By Kanchan Srivastava

Marketing Moments
Saffola Oats’ 4-film campaign addresses healthy snack choice dilemma

The campaign has been designed by Mullen Lintas

By Team PITCH

Marketing Moments
Marico Q3 ad spends up 12%

The FMCG giant has posted a 16% increase in net profit for Q3 FY24

By Team PITCH

Marketing Moments
Marico reassures consumers with 'certificate of purity' for Saffola Honey

Customers can send an image of the batch no of the bottle to csc@marico.com to avail of the ceritifcate In....

By Team PITCH

Marketing Moments
Marico, Dabur move ASCI against each other

After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also....

By Team PITCH

Marketing Moments
Leading Indian honey brands fail international purity test

According to a recent lab test by Center for Science and Environment, only Marico's Saffola Honey has met the purity....

By Team PITCH

Marketing Moments
Nihar Naturals’ innovative campaign brings alive Maa Durga’s #Third Eye...

Marico Limited’s Nihar Naturals marked this year’s Durga Puja with an innovative campaign - #ThirdEye, aimed at making....

By Team PITCH

Marketing Moments
Marico sees double volume growth in India biz, posts 9%...

The company saw an 8% revenue contribution from E-Commerce alone in the quarter Marico has released its earnings report for....

By Team PITCH

Marketing Moments
On World Heart Day, Saffolalife urges you to pay attention...

The campaign, ‘Dil ki haalat, pet se pakad’ aims to drive awareness of the impact of belly fat....

By pitchteam