Pitchonnet Magazine

Moment marketing in BFSI: Can finance be funny?

by Team PITCH
August 25, 2025

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

Why Kotak Mahindra’s media strategy has moved from channel-based to outcome-based

by Team PITCH
August 21, 2025

Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more

Jack in the Box Worldwide wins social media mandate for Kotak Mahindra...

by Team PITCH
May 26, 2025

The win follows a multi-agency pitch

'It's ignorance to dismiss AI as a fad'

by Team PITCH
March 24, 2025

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...

Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank

by Neeta Nair
August 05, 2024

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India

Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up...

by Tasmayee Laha Roy
July 17, 2024

According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital

‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’: Rohit Bhasin

by Ritika Raj Simran Sabherwal
June 20, 2024

Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI, evolving role of the marketer,...

'IPL Has Become One Of The Biggest Events In India; It's A...

by Ritika Raj
May 22, 2024

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...

Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

by Team PITCH
December 07, 2023

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy

Kotak Partners Mumbai Indians, Launches 2nd Innings of the MyTeam Image Card

by Team PITCH
April 15, 2021

Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...

Kotak Partners Seven Cricket Franchises This Season

by Team PITCH
April 01, 2021

Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad ...

How mobile has become the marketer’s resilient channel

by Team PITCH
December 18, 2020

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...

Kotak Releases Song to Prepare Indians for the New Normal

by pitchteam
May 22, 2020

To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...

Help Our Warriors and Our Customers

by Elizabeth Venkataraman
April 27, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...

Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

by pitchteam
December 26, 2019

Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...