Tags STORY
Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
'Failure of Zee-Sony merger bad for both parties in the...

The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry

By Team PITCH

Opinion
Zee-Sony merger breakdown: An unfavourable endgame that could lead to...

Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout

By Team PITCH

Marketing Moments
Ad interrupted: When a cricket match ends too soon, what...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....

By Nilanjana Basu

Marketing Moments
TV Today Network posts Rs 214 cr in revenue from...

Network’s net profit for the quarter declined by 85% to Rs 5.38 crore

By Team PITCH

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
2020: A mixed bag for Cable & DTH industry

As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted....

By Sonam Saini