Industry experts weigh in on the factors that led to the decline and offer insights for advertisers to reassess their strategies
The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post...
The development doesn't bode well, say experts, who believe that consolidation is the way forward for the industry
Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...
Network’s net profit for the quarter declined by 85% to Rs 5.38 crore
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...