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Marketing Moments
Consumer's decision journey is like a feedback loop: Soumya Mohanty

Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India....

By Sonam Saini

BrandTalk
If you're not in the experience business, you're not in...

The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event

By Team PITCH

Marketing Moments
Affluent, younger & female audiences more engaged with OTT audio:...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....

By Team PITCH

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
In these times, brands need to build on the foundation...

On the launch of ‘The New Indian Consumer Report’, Mehta, MD, Insights Division & CSO, South Asia, Kantar, shares insights....


Marketing Moments
72% urban Indians economically impacted by Covid: Kantar report

The New Indian Consumer Report states that brand loyalty has taken a beating due to the pandemic With almost a....

By Team PITCH

Marketing Moments
Kantar partners with GroupM's Dialogue Factory to unveil 'Rural COVID...

This survey was conducted in 17 Indian states and deep dives into the lives of Rural consumers and their adaptations....

By Team PITCH

Marketing Moments
30 million adults tuned into audio OTT in October 2020:...

Affluent, younger and mature audiences are more engaged with OTT audio platforms Indians have resumed travelling for both work and....

By Team PITCH

Marketing Moments
‘Two-thirds of companies reduced marketing spend by an avg of...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%)....

By Team PITCH

Marketing Moments
‘9 of 10 beauty consumers influenced by digital’

A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the....

By Team PITCH