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The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
The report will analyse how and where advertising money was spent in the past year, and project the future of....
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Rajesh Mathew Kurian, Director & Marketing Head, Walkaroo International shares insights on promoting active lifestyles, Content & OOH strategy, plans....
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the....
Aashirvaad has roped in actor Rupali Ganguli for the campaign
This marks a significant milestone in the brand's evolution, expanding its offerings to cater to the diverse palates of its....
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From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....
Urges Users to Switch Off their Smartphones on December 20 to Rekindle Family Bonds
