ipl-2025

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...

By offering IPL access as part of data plans, JioHotstar aims to soften the impact of its paywall and sustain cricket’s digital dominance

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing is a natural evolution of fan engagement and lend...

Minimalist will carry out digital activations for the association

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market share, say domain...

Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures

Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season

JioStar has branded IPL 2025 as the ‘Year of the Advertisers,’ rolling out multiple initiatives to attract brands of all sizes

e4m spoke to Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar as he sheds light on key initiatives, advertising opportunities, and market...

According to highly places sources, the deal is valued at Rs 200-250 crore

Reliance Consumer Products’ Raskik Gluco Energy & Spinner to debut at TATA IPL 2025

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

According to media buyers and planners, the formal rate card for IPL 2025 will be finalised after the Champions Trophy and Women’s Premier League

Floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-sec slot; on Digital - IPL mobile ads have been priced...

While both companies have assured the CCI that IPL 2025 ad slots will be sold separately for TV and digital, experts predict the JV will...