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As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....
Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19....
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
The growth is compared to the same period last year News has been the top genre this year, predictably due....
Rahul Sood, Managing Director, India and South Asia, BBC Global News, and Rupa Jha, Head of Indian Languages, BBC World....
