Tags STORY
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‘Uday Shankar & James Murdoch's entry will fire up Viacom18's...

Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but....

By Team PITCH

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How homegrown short-video platforms have pivoted to creator-led social commerce...

After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond....

By Team PITCH

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Will 5G be the catalyst to digital advertising?

Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see....

By Team PITCH

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India's video market to reach $18 bn in revenue by...

MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next....

By Team PITCH

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IPL 14 witnessed 125 advertisers across 27 channels of official...

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the....

By Team PITCH

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BCCI’s Rs 12,715 crore jackpot for two new teams helps...

Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new....

By Javed Farooqui

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A happy festive season to Indian e-comm as tier 2,...

The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce....

By Team PITCH

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Pak fan gets his 'mauka'; Now what, Star Sports?

The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a....

By Team PITCH

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Indian ads further gender stereotypes, portray women as mute muses,...

The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads....

By Team PITCH

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'Amway's business shifted from offline to online with online sales...

Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives....

By Team PITCH