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Will the festive spark ensure a healthy recovery for Print?

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....

By Neeta Nair

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Retail will be back on growth path in post-COVID world:...

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....

By Misbaah Mansuri

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Why brands now need to be part of the conversations...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....

By Misbaah Mansuri

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eBay may look at outdoor campaigns towards the end of...

Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....

By Simran Sabherwal

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MyTeam11 expanded fantasy portfolio to 9 types of sports during...

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....

By Sanstuti Nath

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Why hyperlocal OOH content is the best bet for brands...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....

By Noel D'souza

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Jyoti Bansal steps down as CEO, PHD India

Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal....

By Naziya Alvi Rahman

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Brands should convey hope, togetherness & transparency post-lockdown: Kantar

The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....

By Sanstuti Nath

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It’s going to take about 2-3 quarters for business to...

Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....

By Sanstuti Nath

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Vocal for Local steers desi apps to the forefront

Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....

By Tasmayee Laha Roy