ecomm

Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...

Nandita Sinha on fashion-forward consumers, company culture and the driving forces behind Myntra’s success and growth over nearly two decades

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

With AI offering personalised experiences, large e-commerce players are using custom enterprise-grade AI solutions; affordability of SaaS models has democratised access for smaller players too

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long...

New consultation paper signals TRAI’s intent to bring broadcasting under a unified telecom framework

The marketplace arm of Flipkart reported revenue of Rs 17,907.3 crore for 2023-24, up nearly 21% year-on-year

Revenue of the e-commerce giant rises 13% to $143.3 billion

Digital Ad impressions went up by 50 percent in 2023 compared to previous year and doubled since 2021 indicating brands’ increased faith in tech platforms...

ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas...

As per media reports, the move comes as a relief for WhatsApp and Telegram as the communication service providers will be out of the scope...

Driven by the expansion of eCommerce, Amazon has secured an edge in the advertising business due to higher purchase intent and availability of personalized data,...

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in 2022 and is likely to...

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine...

The digital brand campaign emphasizes the convenience of preparing for government exams Testbook, one of the leading edtech players in the test preparation market for...

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...

eCommerce On helps clients build on a foundation of understanding of the sector through four key areas from the shopper’s point of view Kantar has...