Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Paid search leads in auto sector’s digital AdEx

According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....

By Sohini Ganguly

Marketing Moments
India’s burgeoning social media consumption: What does it mean for...

The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....

By Kanchan Srivastava