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According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...
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Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role...
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising, followed by online video formats...
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive outlook for India’s growing influencer...