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Marketing Moments
Cricket on television delivers last-mile objectives for advertisers: Industry experts

With measurability on TV advancing and business impact gained from advertising on cricket on TV growing higher, brand custodians &....

By Team PITCH

Marketing Moments
Popeyes® India's Offers Consumers ICC Men's Cricket World Cup Final...

Customers can win match tickets for the ODI Men’s Cricket World Cup Final Live in Ahmedabad on 19th Nov’23

By Team PITCH

Marketing Moments
Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at...

As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and....

By Team PITCH

Marketing Moments
Ad interrupted: When a cricket match ends too soon, what...

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....

By Nilanjana Basu

Marketing Moments
World Cup in the festive months: A win-win for brands?

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will....

By Tanzila Shaikh

Marketing Moments
ICC to release vertical feed for Men’s Cricket World Cup

The innovation will enable an easier viewing experience on mobile phones

By Team PITCH