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At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about....
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and....
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
The report highlights social, technological and political factors that will impact brand safety in future A new brand safety report....
