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Marketing Moments
Kartik Aaryan goes 'Fnacking' in new Fanta film

The campaign has been conceptualized by Ogilvy

By Team PITCH

Marketing Moments
Our digital mix is around 60% of total media spend:...

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created....

By Aditi Gupta

Marketing Moments
IMA: Harish Bhat gets Lifetime Achievement Award; Britannia is Marketing...

Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and....

By Team PITCH

On The Move
Saakshi Verma Menon joins PepsiCo as Senior MD, Africa Middle...

Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India

By Team PITCH

Marketing Moments
Brands Gone Wild With Innovative Campaigns: A Year In Review

From virtual influencers to interactive billboards, we revisit the extraordinary campaigns that defined a year of groundbreaking creativity and reinvention....

By Ritika Raj

Marketing Moments
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....

By Naziya Alvi Rahman

Marketing Moments
'ICC World Cup is the right turning point for the...

e4m TechManch 2023: Ajit Varghese of Disney and Arnab Roy of Coca-Cola speak about the biggest sporting event of this....

By Team PITCH

On The Move
Hindustan Coca-Cola appoints Himanshu Priyadarshi as Chief Public Affairs Officer

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

By Team PITCH

Marketing Moments
What’s the secret to Hrithik Roshan’s efficacious brand affinity?

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but....

By Noel D'souza

Marketing Moments
Coca-Cola launches global creative and media agency reviews: Reports

Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial....

By Team PITCH