Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics....
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....
Mahnot has over two decades of experience in the marketing domain
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech....
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees....
At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making....
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR