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Marketing Moments
GenAI in marketing: Will 2024 be the make-or-break year?

Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only....

By Kanchan Srivastava

Marketing Moments
MarTech in 2023: What caught CMOs’ attention?

With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics....

By Team PITCH

Marketing Moments
Festive Marketing: CMOs use AI tools to optimize spends

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....

By Kanchan Srivastava

On The Move
Soch Apparels appoints Deepak Mahnot as CMO

Mahnot has over two decades of experience in the marketing domain

By Team PITCH

Marketing Moments
Underutilisation of martech tools: Marketers under pressure to cut down...

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....

By Team PITCH

BrandTalk
‘Mix of human touch & tech can deliver world-class customer...

Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech....

By Team PITCH

Marketing Moments
‘Any tool that makes marketers more efficient is an interesting...

At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'

By Team PITCH

Marketing Moments
'History has shown data-led decisions have the highest probability of...

During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees....

By Team PITCH

Marketing Moments
We are working towards a circular economy & sustainability: Vikram...

At Pitch CMO Summit Delhi 2023, Garga, Group Head, Marketing – APMEA, spoke extensively on how Apollo Tyres was making....

By Team PITCH

Marketing Moments
Power-packed sessions to ignite #PitchCMO Summit stage

The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR

By Team PITCH