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Govt to target illegal betting app ads that violate CCPA norms

Govt to target illegal betting app ads that violate CCPA norms

  • by Team PITCH
  • May 13, 2024

By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties


CCPA drafts guidelines to curb misleading coaching institute ads

CCPA drafts guidelines to curb misleading coaching institute ads

  • by Chehneet Kaur
  • January 10, 2024

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless of form, format or medium


Will ‘dark pattern’ guidelines lead to brighter days for businesses?

Will ‘dark pattern’ guidelines lead to brighter days for businesses?

  • by Tanzila Shaikh
  • December 13, 2023

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss


CCPA issues warning to ads that claim to 'boost immunity', 'kill virus'

CCPA issues warning to ads that claim to 'boost immunity', 'kill virus'

  • by Team PITCH
  • January 21, 2021

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh in fine The Central Consumer...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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