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Marketing Moments
CCPA drafts guidelines to curb misleading coaching institute ads

The guidelines shall be applicable to all coaching institutes whether online or physical and cover all forms of advertisement regardless....

By Chehneet Kaur

Marketing Moments
Will ‘dark pattern’ guidelines lead to brighter days for businesses?

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'?....

By Tanzila Shaikh

Marketing Moments
CCPA issues warning to ads that claim to 'boost immunity',...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....

By Team PITCH