Tags STORY
Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
TRAI will finalise National Broadcast Policy by May-end: Anil Kumar...

Chairman Anil Kumar Lahoti on Thursday said TRAI’s goal is to provide a level playing field to all stakeholders in....

By Aditi Gupta

Marketing Moments
Television rating agency: Does more mean merrier or messier?

TRAI, in its CP for National Broadcast Policy, has recommended the idea of multiple rating agencies for broadcast sector. We....

By Sonam Saini

Marketing Moments
Does ZEEL need a strategic or financial partner to weather...

In the aftermath of the Zee-Sony merger fallout and the subsequent crashing of its shares, Punit Goenka may have to....

By Aditi Gupta

Marketing Moments
Zee-Sony break-up: Will other media biggies now band together to...

Consolidation is the only way forward to survive in the industry that has tech heavyweights like Google India and Meta....

By Aditi Gupta Sonam Saini

Marketing Moments
Can Zee take legal course if Sony pulls the plug...

In case Sony decides to pull out of the merger with Zee, it may have to pay a termination fee....

By Aditi Gupta

Marketing Moments
BARC to increase meter count to 65K: Will this be...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these....

By Aditi Gupta

Marketing Moments
Network18 & ZEEL announce new RIO; change pricing of channels,...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

By Team PITCH

Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
We had our viewers and advertisers back by Q3: Nina...

Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with....

By Naziya Alvi Rahman