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boAt promotes Arun Mittal to Director of Communications & PR

boAt promotes Arun Mittal to Director of Communications & PR

  • by Team PITCH
  • June 17, 2025

Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI


boAt parent files for IPO, sets valuation of over $1.5 billion: Report

boAt parent files for IPO, sets valuation of over $1.5 billion: Report

  • by Team PITCH
  • April 09, 2025

The filing was made through a confidential route, which allows companies to delay disclosure of details, said a media report


Siya Wadhwan quits boAt to join Boldfit as Head of Brand Marketing

Siya Wadhwan quits boAt to join Boldfit as Head of Brand Marketing

  • by Team PITCH
  • March 17, 2025

Wadhwan was instrumental in scaling boAt’s audio and smartwatch categories


Shalini Passi: Why brands can’t get enough of her?

Shalini Passi: Why brands can’t get enough of her?

  • by Team PITCH
  • March 12, 2025

From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement...


Aman Gupta: The boAt captain and savvy 'shark'

Aman Gupta: The boAt captain and savvy 'shark'

  • by Team PITCH
  • March 04, 2025

As Aman Gupta celebrates his birthday today, we take a closer look at the man behind the audiotech brand and the unstoppable wave of innovation...


The grey areas of white labelling

The grey areas of white labelling

  • by Sandhya Raghavan
  • February 03, 2025

After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to...


From big spends to budget cuts, what defined India’s D2C in 2024?

From big spends to budget cuts, what defined India’s D2C in 2024?

  • by Chehneet Kaur
  • December 26, 2024

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and competition


IMPACT Person of the Year 2023: The nominees

IMPACT Person of the Year 2023: The nominees

  • by Team PITCH
  • October 22, 2024

Here’s everything you need to know about the shortlisted candidates


Sometimes the cost of a keyword is more expensive than the product: Aman Gupta, boAt

Sometimes the cost of a keyword is more expensive than the product:...

  • by Sohini Ganguly
  • September 06, 2024

At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation...


Independence Day 2024: Brands fly the flag of patriotism high

Independence Day 2024: Brands fly the flag of patriotism high

  • by Team PITCH
  • August 16, 2024

As India celebrates 78th Independence Day, brands drenched themselves in the colours of the tricolour as they launched creative ad campaigns


'Deadpool & Wolverine' brings out the claws in $100 million marketing blitz

'Deadpool & Wolverine' brings out the claws in $100 million marketing blitz

  • by Shantanu David
  • July 30, 2024

While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and...


boAt ropes in cricketer Yashasvi Jaiswal as brand ambassador

boAt ropes in cricketer Yashasvi Jaiswal as brand ambassador

  • by Team PITCH
  • April 24, 2024

As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives


Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya Temple Consecration

  • by Ritika Raj
  • January 22, 2024

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers


Mansion House Flandy Introduces the 'Welcome the Now' Campaign

Mansion House Flandy Introduces the 'Welcome the Now' Campaign

  • by Team PITCH
  • December 08, 2023

The Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger generations


Why Brands Have Gone Va Va Voom To Jump On Netflix’s 'The Archies' BRandwagon

Why Brands Have Gone Va Va Voom To Jump On Netflix’s 'The...

  • by Ritika Raj
  • December 08, 2023

Reviving the iconic world of 'The Archies,' Netflix India collaborates with strategic partners, creating a synergy of nostalgia and modernity


boAt donates INR 50 Lac in order to procure high-grade oxygen concentrators and essential medical supplies

boAt donates INR 50 Lac in order to procure high-grade oxygen concentrators...

  • by Team PITCH
  • April 28, 2021

boAt had also put a pause on all their marketing and promotional activities boAt, the #1 audio player in the Indian market, donates INR 50...


boAt becomes official audio partner for 6 IPL teams in IPL 2021

boAt becomes official audio partner for 6 IPL teams in IPL 2021

  • by Team PITCH
  • April 06, 2021

To further strengthen its association with IPL, the brand has launched a digital campaign #SoundOfChampions Consumer audio & lifestyle brand boAt has been partnering with...


boAt continues its partnership with Masaba Gupta for the upcoming FDCI x Lakmé Fashion Week

boAt continues its partnership with Masaba Gupta for the upcoming FDCI x...

  • by Team PITCH
  • March 17, 2021

Masaba’s collection Summer ‘21’ is inspired by lifestyle and audio brand boat After the grand collaboration announcement last season, designer Masaba Gupta is set...


Kiara Advani to launch Women Empowerment anthem with boAt

Kiara Advani to launch Women Empowerment anthem with boAt

  • by Team PITCH
  • March 01, 2021

 Launches anthem 'I'm A Rebel' with Bani J and Raja Kumari On the occasion of International Women’s Day, boAt and Universal Music India...


BoAt announces Vivek Gambhir as Chief Executive Officer

BoAt announces Vivek Gambhir as Chief Executive Officer

  • by Team PITCH
  • February 19, 2021

Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...


boAt partners with Designer Masaba Gupta to launch a limited edition of headphones at Lakmé Fashion Week 2020

boAt partners with Designer Masaba Gupta to launch a limited edition of...

  • by Team PITCH
  • October 26, 2020

Boat teamed up with popular Designer Masaba known for her quirky prints at Lakmé Fashion Week 2020 and unveiled a line of colorful...


boAt ropes in Bollywood actor Kartik Aaryan as its new brand ambassador  Scripts a new strategy for ‘blockbuster’ growth in India

boAt ropes in Bollywood actor Kartik Aaryan as its new brand ambassador...

  • by pitchteam
  • October 25, 2018

boAt – a lifestyle brand that deals in fashionable consumer electronics like- earphones, headphones, speakers, travel charger & premium rugged cables has signed...


Jacqueline Fernandez joins the boAt crew, elevating the style quotient of this consumer tech lifestyle start-up

Jacqueline Fernandez joins the boAt crew, elevating the style quotient of this...

  • by pitchteam
  • June 14, 2018

- boAt signs Jacqueline Fernandezas brand ambassador -  boAt – a lifestyle brand with fashionable consumer electronics products such as earphones, headphones,...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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