bfsi

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’

The third edition of the conference will be held on September 24 in Mumbai

From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as a long-term differentiator.

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say the focus has shifted to...

Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the...

Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing...

The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI

At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape

At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics...

Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai

Brands that were in talks with influencers are now re-evaluating their choices and doing multiple rounds of due diligence, say experts

At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief,...

The other key winners include Puretech, EssenceMediacom, Fulcro, Bandhan AMC Limited, IndusInd Bank and NPCI

Some categories within the sector, however, may spend more in the quarter that follows the festive season

The outdoor media has continued to cling on to the third position with a